Sending Personalised Images with GMass
How to send personalised images using Gmail and GMass
Our platform aims to work with all marketing solutions, in this article we focus on using Gmail, and automation tool GMass to send out personalised images in a mass emailing campaign.
The basic steps are:
Add the Google Sheet which contains your prospects as a data source for your dynamic personalised image.
Once the Image is connected to the Sheet, you can now add the Image formula from Hyperise and add as a column in your Sheet, which GMass can use as a merge tag in your email template.
To get image code, select the Get Image Code button below your image.
Follow the wizard to select the Google Sheet and choose if you want the image to be clickable to a personalised landing page, or just show the image.
Once the wizard is complete, you will be given your image code:
Copy the code and paste the formula from Hyperise into a new column, in the first data row, and then copy down to all required remaining rows.
Use GMass to automate the mass email
- Connect GMass to the Sheet
- Compose your email in the Gmail client, using merge tags for images, links and tracking, see example below:
Once you hit send, GMass will do all the work in the background, spreading out the number of emails to send per day, so not to get your account into trouble.
GMass provides simple reporting, but does the trick, and is the most cost efficient way we've found to automate emails with Gmail/GSuite.
You can also setup follow-up sequences for prospects that don't open/click/reply.
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